In the past weeks I’ve been browsing through tens of server entries on the RuneScape private server toplist and noticed something extra ordinary: a major amount of the RS private servers use the same slogan (or a similar one). But this wasn’t all I noticed… none of these slogans were catchy at all and I was even annoyed when I saw a brand new RSPS with not even three registered members using the slogan “#1 private server on the web”. Come on, where is the creativity? Where is the honesty?
Here are three of the most important tips for writing a catchy and creative slogan for your RuneScape private server.
1. Keep it simple
Always keep in mind that your slogan and logo are only effective if the (potential) players of your RuneScape private server can understand it quickly.
You’ll have a few seconds attention from the player, so a slogan like “the best RuneScape private server with pking worlds since 2014” won’t get you anywhere. Slogans over one sentence won’t get you anywhere neither, nor will slogans with ‘five dollar words’ like “anthropomorphic“. What you need is simplicity.
- “RuneAge – Here to Stay!” (notice ‘age’ and ‘stay’, both time-related words)
- “DrygonScape - Creating unique memories!”
- “ScapeSoft – Unparagoned Development & Community” (what does ‘unparagoned’ mean? players from countries without English as official language won’t know = 45% of our visitors)
2. Stay honest
Most important is honesty! Don’t mention things in your slogan that aren’t (fully) true, or if you can’t substantiate that it is even true.
Stay away from slogans like “the best RSPS” or “#1 RSPS since…” and “leading #1 RSPS”. There’s over fifty RuneScape private servers on our toplist that use it, your server will not stand out at all. Besides it’s a boring slogan and there’s no way you can substantiate that it is even true. Sure, it is your opinion as RSPS manager, but that is not what you should be using your slogan for. You’re free to use statements like these in the content of your website (possibly for SEO reasons), but don’t use your slogan for this!